Our team has been honored by opportunities to share our expertise within the brokerage and the broader universe of Sotheby's International Realty agents in premium markets. This week, Lisa Rooks Morris was invited to share her insight on referrals.
To Lisa, the success of referrals is all about building relationships and having fun with the process of deepening connections with peer professionals, new markets, and valued clients. The referral philosophy that Lisa has is that a few trusted relationships are more meaningful than knowing everyone in another market. It's also important to keep in mind that these relationships are a key value to clients in referring them to trusted contacts in other markets; knowing how another agent operates and will treat your clients is essential.