Lisa Rooks Morris brings more than two decades of experience and a legacy of record-setting success to each client. Originally from Alexandra, Virginia, she grew up in the Washington, D.C. area steeped in the real estate industry. After her father founded and eventually sold what became the fourth largest privately owned real estate brokerage in the United States, Lisa’s family invested heavily in the Sarasota area beginning in the early 1960s. She has been actively involved with real estate investment, development, and brokerage throughout her life and career.
A consistent market leader, Lisa has led the LRM Group to sales exceeding $100 million in each of the last 3 years, with an aggregate total of over $200 million in 2021 alone. After selling out the downtown condominium developments 1350 Main and VUE Sarasota Bay in record time, Lisa extended her legacy of success by stewarding the sell-out of Longboat Key’s boutique luxury development, Sage LBK. In addition, she sold out The Mark in downtown Sarasota and recently helped LRM Group secure representation of The Owen, a new luxury condominium on Golden Gate Point just outside of downtown Sarasota.
Lisa provides the ultimate service to her clients through the most professional, informative, loyal and dedicated service in the industry, using the finest tools and resources available in luxury real estate sales. She is extraordinarily knowledgeable about the local real estate market and is an expert negotiator who adds unparalleled value to her property sellers and buyers. Lisa provides the best in state-of-the-art luxury marketing strategy through direct outreach, email marketing, social media and both print and digital publications. She is a member of the Florida Association of the Florida Association of REALTORS®️, REALTOR®️ Association of Sarasota and Manatee and National Association of REALTORS®️.
She has served on various community boards and is a member of University of North Carolina Alumni Association and Architecture Sarasota; she volunteers with the Mothers and Infants program through First Step of Sarasota. Lisa’s professional accolades include membership in The Pinnacle Group, the Exceptional Agent Network, recognition by REALTrends as one of the top producers in Florida, and recognition by Tampa Bay Biz Sense as one of the Who’s Who of real estate professionals on the Gulf Coast. Lisa earned a Bachelor of Arts degree from the University of North Carolina at Chapel Hill and attended graduate school at Loyola University Chicago, in Chicago, where she received a master’s degree in social work.
Outside of real estate, Lisa enjoys yoga, reading, cooking, art, interior design, being a supportive mother to her adult children and strolling with her dog, deemed the “best dog in the world” by Lisa.
Julie Guirguis offers valuable expertise in both listing homes and home searches in each of Sarasota’s communities, from Siesta Key and Palmer Ranch to West of Trail and luxury condos Downtown. Drawing on extensive experience in both real estate and banking, Julie presents her clients with insights that create substantial advantages. She seamlessly guides sellers through preparing and pricing their homes for a sale in the shortest period of time, at the highest possible price. In Sarasota’s highly competitive market, Julie uses her tenacity and her local neighborhood knowledge to help buyers secure a home that is just the right fit. She handles the complexities of each transaction with accuracy, an eye for detail, a consistent, no-nonsense approach, and a focus on the goals of each customer she serves.
Prior to joining the real estate profession, Julie was the credit manager of commercial lending for a local bank and also established a successful regional vending franchise. She served as the treasurer of the Avondale Residents’ Association for five years and remains an active participant in neighborhood initiatives. She is also a current member of Impact100 SRQ, whose mission is to empower women to collectively fund transformational grants to nonprofits in Sarasota & Manatee Counties. Combining entrepreneurial experience and community
leadership with her public relations and financial background, Julie offers unique strategic strength to the LRM Group.
Julie’s passion for real estate and helping families comes from a family-first philosophy that also inspired her to develop a play-based learning program for infants and toddlers and their caregivers. In 2017, when her own daughter was learning to walk, she co-founded the Brats Club which has served more than 1000 families with children aged 1 month to 5 years. Still leading The Brats Club as a founding Director, Julie manages the business operations and accounting, also liaising with parents and students to ensure the best enrollment experience.
Born and raised in Ohio, Julie earned her degree in Business Administration with a concentration in Finance from Ohio University. She has lived in Sarasota since 2004 and currently resides West of Trail with her young daughter and sweet dog. In addition to weekly Saturday treks to the Farmer’s market and downtown shops, Julie’s down time includes exercise, ballet, reading, and interior design.
A resident of Florida for nearly 5 decades, Amy Drake is distinguished for her careers in both housing and tourism. Her fascination with these two industries led to back-to-back tenure in hospitality and real estate at two of the Gulf Coast's most renowned companies. For 18 years, she served as Director/Vice President of Sales & Marketing, then as Vice President of Operations at Longboat Key Club & Resort, leading a team of 500 dedicated employees and managing the day-to-day operation of the 2,100-member country club and the 221-suite
Four Star/ Four Diamond Beachfront Resort.
From 2003 to 2013 Amy served as Director of Marketing and Managing Director of the New Homes & Condominiums Division with one of Sarasota’s leading residential real estate teams. As managing director, she oversaw a team of 90 Realtors and support staff who closed $1.5+ billion in new construction sales annually.
In 2013, Amy founded the Property Perspectives Group (PPG), a boutique brokerage with an expertise in the sales and marketing of exclusive new construction developments. Since PPG’s inception, Amy has closed over $270 million in sales at Sarasota’s top luxury towers, including Aria Longboat Key, Echelon on Palm (624 Palm), 7 One One Palm, and EPOCH Sarasota. Her PPG production earned her the top position for average sale price in 2016, 2018, and 2021, and ranked her between 3rd and 7th position in sales volume in the Sarasota/Manatee MLS Region. In 2021, Amy’s closed volume was $155,800,000 at an average sale price of $5,195,000.
Developers of residential properties turn to Amy as the "go-to" specialist for sales, marketing, brand management, lead generation, media relations and more. Her colleagues and customers characterize her as a proficient communicator with a reputation for cultivating strong relationships and a desire to create positive outcomes for all stakeholders. Amy’s diversified background, market expertise, data-driven insights, entrepreneurial zeal, tightly
held values and focus on excellence have served her clients well.
Amy and her husband Michael have lived on Longboat Key for 37 years and are dedicated supporters of local nonprofits and community organizations. Amy has been a long-term advocate for her alma mater, the University of South Florida, St. Petersburg (B.A. Business Administration), serving on the Community Leadership Council and in an advisory role for the launch of USF Sarasota/Manatee’s School of Hospitality & Tourism Management. In 2021, Amy and Michael established the Amy & Michael Drake Endowed Scholarship at USF Tampa’s Patel College of Global Sustainability, ensuring students who work to protect our fragile environment have the necessary funds to continue their educations. As a Founding Member of Impact100 SRQ, Amy serves on the FAC Training Committee and as the Longboat Key New Member Ambassador.
