Lisa Rooks Morris is a perennial leader in Gulf Coast real estate, with more than two decades of experience and a legacy of record-setting success that includes the highest sale price ever recorded for a home in Downtown Sarasota. She has led the LRM Group to sales exceeding $100 million in each of the last three years and to recurring national recognition for sales volume.
Known for representing the most distinguished homes in Sarasota and the surrounding keys, Lisa offers unparalleled expertise in marketing unique estates, distinctive architecture, ultra-luxury homes, and new construction. Her notable sales include Casa del Carnevale, the Zig Zag House, the Van der Kloot estate, the Chapell House, and many of the region’s most iconic properties. After selling out the downtown condominium developments 1350 Main, VUE Sarasota Bay, and The Mark, Lisa extended her legacy of success in new construction by stewarding the sell-out of Longboat Key’s boutique luxury development, Sage LBK, in record time.
Lisa provides exceptional service to her clients with utmost professionalism and valuable candor that informs a strategic and individualized approach to marketing each property or tailoring a buyer’s search. She leverages sharp negotiation skill and both advanced technology platforms and the timeless value of a trusted network to achieve her clients’ goals. Offering incredible exposure for the benefit of her clients, Lisa’s listings and professional accomplishments appear frequently in regional, national and multinational press, including Mansion Global, the Wall Street Journal, Yahoo, RealTrends, Tampa Bay Biz Journal, the Herald-Tribune, Sarasota Magazine, and more.
A native of Northern Virginia, Lisa has deep familial ties to the real estate industry. After her father founded and eventually sold what became the fourth largest privately owned real estate brokerage in the United States, Lisa’s family invested heavily in the Sarasota area beginning in the early 1960s. She has been actively involved with real estate investment, development, and brokerage throughout her life and career. Lisa’s professional accolades include membership in The Pinnacle Group, the Exceptional Agent Network, and recognition by REALTrends as one of the top small-team producers in the United States. She has served on various community boards and is a member of the University of North Carolina Alumni Association and Architecture Sarasota.
Lisa holds dual bachelor degrees in Political Science and Psychology from the University of North Carolina – Chapel Hill and a masters degree in Social Work from Loyola University. In her personal pursuits, Lisa enjoys nature, travel and design, and especially being a supportive mother to her two adult children and a doting companion to ‘the best dog in the world.’
A resident of Florida for nearly 5 decades, Amy Drake is distinguished for her careers in both housing and tourism. Her fascination with these two industries led to back-to-back tenure in hospitality and real estate at two of the Gulf Coast's most renowned companies. For 18 years, she served as Director/Vice President of Sales & Marketing, then as Vice President of Operations at Longboat Key Club & Resort, leading a team of 500 dedicated employees and managing the day-to-day operation of the 2,100-member country club and the 221-suite
Four Star/ Four Diamond Beachfront Resort.
From 2003 to 2013 Amy served as Director of Marketing and Managing Director of the New Homes & Condominiums Division with one of Sarasota’s leading residential real estate teams. As managing director, she oversaw a team of 90 Realtors and support staff who closed $1.5+ billion in new construction sales annually.
In 2013, Amy founded the Property Perspectives Group (PPG), a boutique brokerage with an expertise in the sales and marketing of exclusive new construction developments. Since PPG’s inception, Amy has closed over $270 million in sales at Sarasota’s top luxury towers, including Aria Longboat Key, Echelon on Palm (624 Palm), 7 One One Palm, and EPOCH Sarasota. Her PPG production earned her the top position for average sale price in 2016, 2018, and 2021, and ranked her between 3rd and 7th position in sales volume in the Sarasota/Manatee MLS Region. In 2021, Amy’s closed volume was $155,800,000 at an average sale price of $5,195,000.
Developers of residential properties turn to Amy as the "go-to" specialist for sales, marketing, brand management, lead generation, media relations and more. Her colleagues and customers characterize her as a proficient communicator with a reputation for cultivating strong relationships and a desire to create positive outcomes for all stakeholders. Amy’s diversified background, market expertise, data-driven insights, entrepreneurial zeal, tightly
held values and focus on excellence have served her clients well.
Amy and her husband Michael have lived on Longboat Key for 37 years and are dedicated supporters of local nonprofits and community organizations. Amy has been a long-term advocate for her alma mater, the University of South Florida, St. Petersburg (B.A. Business Administration), serving on the Community Leadership Council and in an advisory role for the launch of USF Sarasota/Manatee’s School of Hospitality & Tourism Management. In 2021, Amy and Michael established the Amy & Michael Drake Endowed Scholarship at USF Tampa’s Patel College of Global Sustainability, ensuring students who work to protect our fragile environment have the necessary funds to continue their educations. As a Founding Member of Impact100 SRQ, Amy serves on the FAC Training Committee and as the Longboat Key New Member Ambassador.
