The LRM Group was featured in Florida Realtors Magazine with expertise on how best to prepare a home for sale, including interior presentation and curb appeal. Both Lisa Rooks Morris and Julie Guirguis were tapped for comments on what makes listings stand out. In addition to the physical presentation of the home, both cited the importance of emotional preparation for the sellers. It can be extremely challenging to detach from a space that you've called home and to set aside your ideas of how a home should be styled and lived in.
"Sellers must embrace the importance of showing the home's potential for new residents rather than showing off the lifestyle they are preparing to depart." Lisa Rooks Morris.